Welcome to Robbi & Nikki!

Our blog strives to capture the essence of the Robbi & Nikki collection at Fred Segal SM. We will be updating frequently with Robert Rodriguez's fun facts and sneak peeks of his upcoming seasons. In addition, we will post Rodriguez's fashion inspirations, as well as our owner's Sharon Segal. One of our stylists will provide tips on how to wear our Item of the Week, whether you're a young fashionista, business professional, or a mom on-the-go! With our celebrity following, you'll find photos of our favorite celebs out and about creating inspiring ensembles from our R&N collection. We also want to keep our customers in-the-know with all that is happening at Fred Segal Santa Monica so we will post here first about any special events, sales, and special promotions exclusively for our blog readers!

-The Robbi & Nikki Team at