If you're facing a styling conundrum, do not fear, we have put together a few outfits from our collection to help you out! Our lovely manager, Shanel, let me style her in a few of our new tops. She is wearing the Twill Shorts in Charcoal in all of the outfits...
Cami Top in Ivory (also available in Marine Blue)
Crochet Sleeveless Top in Ivory
Double Layer Vest in Natural (also available in Pink)
Jewel Tank Style Top in Smoke (also available in Slate)
Come in so we can style you for Father's Day tomorrow!


TRENDS: Summer Brights

Embrace vivid color with our coral and yellow dresses. These dresses are guaranteed to create memorable outfits for any occassion that you'll be sure to love (and they are super comfy)!

Our Beautiful Store: Chic White

We recently re-did the store and the Robbi & Nikki team could not be happier! I've always had a love affair with white rooms but the R+N store takes it to a whole new level with the stunning decor. The hints of blues and yellows make our space extremely inviting, and we even have a coffee table supplied with Vanity Fair: A Century of Iconic Images, The World in Vogue, Annie Leibovitz American Music, and Stephen Sprouse.

When can I move in?!


TRENDS: Sequins

We can't wait to get these mini sequin pieces in! The sequin cardigans scream show stoppers that will transform any ordinary outfit into extraordinary.  Mark your calendar ladies- we should be getting these in at the end of the month.

Summer 2011

(Images from Summer 2011 Look Book)
Robert Rodriguez's excellent artisty shines through his Summer 2011 collection. Rodriguez stays true to his feminine, flirty, and sophisticated aesthetic with his beaded tanks, flower prints, and long maxi skirts and dresses.


A Letter from Robert Rodriguez...

The Robbi & Nikki label was formed and designed with the
current economic status in mind. Through in-depth market
research and constant trend watching I noticed a huge void
in the market for designer tops at an affordable price point.
This void being such a tremendous opportunity and one not
to ignore gave me the inspiration to develop a line that offers
true fashion forward design, at an attainable price point.

I wanted to design a collection that was both hip and sexy for
a much broader audience. It was important to me that this
line carries out my vision and design aesthetic. This
collection is item driven primarily with tops that are denim
friendly, but have the option to be dressed up. Each top is
designed to be unique, giving the line variation from one
style to another.

This philosophy stays true by picking fabrics and
embellishments that stand out to me and to the consumer. It
is always important that the Robbi & Nikki brand stay current
and fashion forward in its design and execution.

Robert Rodriguez

Welcome to Robbi & Nikki!

Our blog strives to capture the essence of the Robbi & Nikki collection at Fred Segal SM. We will be updating frequently with Robert Rodriguez's fun facts and sneak peeks of his upcoming seasons. In addition, we will post Rodriguez's fashion inspirations, as well as our owner's Sharon Segal. One of our stylists will provide tips on how to wear our Item of the Week, whether you're a young fashionista, business professional, or a mom on-the-go! With our celebrity following, you'll find photos of our favorite celebs out and about creating inspiring ensembles from our R&N collection. We also want to keep our customers in-the-know with all that is happening at Fred Segal Santa Monica so we will post here first about any special events, sales, and special promotions exclusively for our blog readers!

-The Robbi & Nikki Team at